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Yes, the waste disposal unit does appear to be working

Travel perfected by humans, not algorithms

Plum Guide - Official Selection

Welcome to Plum Guide.

Plum Guide is not just a booking platform. It's a benchmark for quality. And in the unruly world of vacation rentals, it's the only mark of quality you'll need.

There are 15,000,000+ vacation homes listed online. The choice is overwhelming. The standard is dispiriting.

It's a quagmire. And it's the reason we created the Plum Guide Award. Our mission is to find and award the best homes out there with our trusted quality mark.

With a little help from our Home Critics...

Home Critic Noah confirms the food disposal unit is working correctly in a luxury Plum Guide home

Home Critic Noah confirms the food disposal unit is working correctly in a luxury Plum Guide home


In the past we’ve all had to trust accommodation reviews written by complete strangers.

Apparently Tom from Seattle ‘loved everything about it’, but Paolina from Milan thought the home was ‘filthy and stank of sewage’. Who is right? Who is wrong? Does Tom even exist?

It's time for a quality standard the world can trust.

So thank you internet for the quantity, but it’s high time we turn the corner to quality.

Restaurants have the Michelin Star. Books have the New York Times Bestseller List. Vacation homes have the Plum Award.

This is what we promise:

About us > Glass

What you see is what you’ll get Every nominated and awarded home on Plum Guide has been subject to a meticulous, multi-stage vetting process. We’re taking the headache and anxiety out of booking a home.

About us > Keys

You’ll never pay more We match prices daily. Our price checking algorithm makes sure that you won’t find the homes listed on Plum Guide cheaper on another platform for the same dates.

About us > Globbe

We're here every step of the way Our customers rave about our concierge team of Plum Experts. They are on hand 7 days a week to help find you the perfect stay, and solve any issues in-stay should your host not be available.

Founder's Story

You call it obsessive, we call it imperative.

It all started with a breathtaking stay.

Founder & CEO Doron went on vacation to Tel Aviv. The home he booked blew him away. It got him thinking... Why isn't it always like this? Why is booking a home so hit-and-miss? It shouldn't feel like a lottery every time you book a stay away.

Imagine if we could promise to customers that they’d never get it wrong. Doron brought together a group of architects, travellers, interior designers and psychologists with the aim of decoding the secret ingredients of the perfect stay. We call it the Science behind The Perfect Stay.

This science powers the criteria made in the Plum Test, now in its 5th iteration: a set of 150 criteria, which measure everything from shower pressure to WiFi speed and design credentials. Just 3% of homes make the cut.

Leadership Team

Our Home Critics are trained to recite our 150-point test under any conditions. And lamp shades.

Today, in our tech-driven world, we believe a human touch is more disruptive than ever.

About us > Leaders > Doron

Doron Meyassed Co-Founder & CEO

In 2008 Doron founded Promise Communities (now C Space): a company specialising in solving brand, innovation and insight challenges through mass online collaboration. In eight years, he grew it into a 140+ person leading innovation agency delivering programs for the likes of Twitter, Spotify and more. Doron now lives and breathes travel. Having moved country every few years and having a total undetectable accent, no one is really sure where Doron is from. He is also into some seriously bizarre music no one can quite understand, but that won’t stop him trying to explain.

About us > Leaders > Imran

Imran Arshed Co-Founder & VP Engineering

Imran has built and led the development of large scale platforms of e-commerce and e-CRM systems for the likes of BBC, Bacardi, Berghaus, Laphroaig and Russian Standard. A problem solver at heart, Imran was writing code in his teens on an Amiga 500. From there, he went on to work with consulting firms, agencies and startups and held the notable leadership positions of Director and CTO. When not coding, you can find Imran at Cafe OTO listening to white noise.

About us > Leaders > Graham

Graham Foulds Head of Marketplace

This is Graham’s first foray into the world of startups. Before Plum Guide, he spent his career in management consulting and new product development. He specialised in travel and hospitality, working on innovation projects for Etihad Airways, and Air France-KLM. He then set up an Open Innovation engine for the agencies in the marketing and communications giant, Omnicom Group. Originally from Canada, bagels are his favourite food and he’s on a relentless hunt to find a Montreal-style bagel in London (Monty’s is his current frontrunner).

About us > Leaders > Iona

Iona Carter Chief Customer Experience Officer

A former Planner at Sony Music’s creative agency, Iona worked for labels including Simon Cowell’s SYCO, Columbia and RCA Records, developing brand positioning and marketing strategies for priority international artists like Daft Punk, One Direction and Beyoncé. She’s also worked in consultancy, led business development at a luxury travel company and founded her own cold brew tea business. She loves tea and all things Japanese.

Christian Nowak

Christian Nowak Chief Commercial Officer

While having spent 10 years in travel at the Expedia Group, eventually as Country Manager Germany, later as CEO at a digital education start-up (by Holtzbrinck/Macmillan) and MD & VP Strategy at a European classifieds champion (Scout24), Christian helped scale a few digital businesses internationally. No surprise that his main hobby is travelling and being a Plum critic does sound like a very compelling alternative, could he just only also stay a few nights every time.

About us > Leaders > Susie

Susie Harris General Counsel

After starting her career with an international law firm, Susie has worked at fast-paced high growth tech companies. At Skype, she focussed on brand protection and was part of the team that sold the company to Microsoft. She later moved to King, the makers of hit game Candy Crush, and saw immense growth ultimately leading to its IPO and later sale to Activision Blizzard. At King, her final role was CLO and part of the management team. When she’s not red-lining documents, she loves scuba diving in remote places and is partial to a cryptic crossword.

Our Journey So FarMeet our Home Critics: obsessive, meticulous, punctilious, scrupulous, perfectionists. A home critic inspecting a living room.

Meet our Home Critics: obsessive, meticulous, punctilious, scrupulous, perfectionists. A home critic inspecting a living room.

We launched in 2016 in London, and since then we’ve expanded to hundreds of destinations across Europe, the UK & the USA.

We’ve put over 500,000 homes through the Plum Guide vetting process since launch and developed a customer experience that’s returning the highest NPS scores in the hospitality sector. Most importantly, we have built a team of exceptionally talented and passionate people who we are proud to work alongside each day.

We are backed by some of the world’s top VCs and angel investors. Between them, they have helped make successes of the likes of TransferWise, Citymapper, BuzzFeed, Appear Here, Graze, Depop, Gymbox and Secret Escapes to name a few.