Travel perfected by humans, not algorithms
Welcome to Plum Guide.
Plum Guide is not just a booking platform. It's a benchmark for quality. And in the unruly world of vacation rentals, it's the only mark of quality you'll need.
There are 5,000,000+ vacation homes listed online. The choice is overwhelming. The standard is dispiriting.
It's a quagmire. And it's the reason we created the Plum Guide Award. Our mission is to find and award the best homes out there with our trusted quality mark.
With a little help from our Home Critics...
In the past we’ve all had to trust accommodation reviews written by complete strangers.
Apparently Tom from Seattle ‘loved everything about it’, but Paolina from Milan thought the home was ‘filthy and stank of sewage’. Who is right? Who is wrong? Does Tom even exist?
It's time for a quality standard the world can trust.
So thank you internet for the quantity, but it’s high time we turn the corner to quality.
Restaurants have the Michelin Star. Books have the New York Times Bestseller List. Vacation homes have the Plum Award.
This is what we promise:
What you see is what you’ll get Every nominated and awarded home on Plum Guide has been subject to a meticulous, multi-stage vetting process. We’re taking the headache and anxiety out of booking a home.
You’ll never pay more We match prices daily. Our price checking algorithm makes sure that you won’t find the homes listed on Plum Guide cheaper on another platform for the same dates.
We're here every step of the way Our customers rave about our concierge team of Plum Experts. They are on hand 7 days a week to help find you the perfect stay, and solve any issues in-stay should your host not be available.
It all started with a breathtaking stay.
Founder & CEO Doron went on vacation to Tel Aviv. The home he booked was incredible. He felt like he had won the lottery. “Why isn't always like this? Why is booking a home so hit-and-miss?” he thought. “It shouldn't feel like a lottery every time you book a holiday.”
Imagine if we could promise to customers that they’d never get it wrong. Doron brought together a group of architects, travellers, interior designers and psychologists with the aim of decoding the secret ingredients of the perfect stay. We call it the Science behind The Perfect Stay.
This science powers the criteria made in the Plum Test, now in its 5th iteration: a set of 150 criteria, which measure everything from shower pressure to WiFi speed and design credentials. Just 3% of homes make the cut.
Today, in our tech-driven world, we believe a human touch is more disruptive than ever.
Doron Meyassed Co-Founder & CEO
In 2008 Doron founded Promise Communities (now C Space): a company specialising in solving brand, innovation and insight challenges through mass online collaboration. In eight years, he grew it into a 140+ person leading innovation agency delivering programs for the likes of Twitter, Spotify and more. Doron now lives and breathes travel. Having moved country every few years and having a total undetectable accent, no one is really sure where Doron is from. He is also into some seriously bizarre music no one can quite understand, but that won’t stop him trying to explain.
Imran Arshed Co-Founder & Head of Technology
Imran has built and led the development of large scale platforms of e-commerce and e-CRM systems for the likes of BBC, Bacardi, Berghaus, Laphroaig and Russian Standard. A problem solver at heart, Imran was writing code in his teens on an Amiga 500. From there, he went on to work with consulting firms, agencies and startups and held the notable leadership positions of Director and CTO. When not coding, you can find Imran at Cafe OTO listening to white noise.
Graham Foulds Head of Marketplace
This is Graham’s first foray into the world of startups. Before Plum Guide, he spent his career in management consulting and new product development. He specialised in travel and hospitality, working on innovation projects for Etihad Airways, and Air France-KLM. He then set up an Open Innovation engine for the agencies in the marketing and communications giant, Omnicom Group. Originally from Canada, bagels are his favourite food and he’s on a relentless hunt to find a Montreal-style bagel in London (Monty’s is his current frontrunner).
Iona Carter Head of Brand
A former Planner at Sony Music’s creative agency, Iona worked for labels including Simon Cowell’s SYCO, Columbia and RCA Records, developing brand positioning and marketing strategies for priority international artists like Daft Punk, One Direction and Beyoncé. She’s also worked in consultancy, led business development at a luxury travel company and founded her own cold brew tea business. She loves tea and all things Japanese.
Christoph Meirose VP of Growth
Christoph joined Plum Guide in Jan 2020 and is responsible for developing innovative and data-driven approaches to customer acquisition and retention. Prior to Plum Guide, he was the global VP of Customer Acquisition at Farfetch for four years where he helped the business to become the #1 in-season luxury player online with over 2 million active customers. Before joining Farfetch, Christoph worked at the OTA giant Expedia for 10 years where he held various roles in Online Marketing, being based in Munich, London, Singapore and Seattle.
Susie Harris General Counsel
After starting her career with an international law firm, Susie has worked at fast-paced high growth tech companies. At Skype, she focussed on brand protection and was part of the team that sold the company to Microsoft. She later moved to King, the makers of hit game Candy Crush, and saw immense growth ultimately leading to its IPO and later sale to Activision Blizzard. At King, her final role was CLO and part of the management team. When she’s not red-lining documents, she loves scuba diving in remote places and is partial to a cryptic crossword.
Joe Adams Chief Financial Officer
Joe Adams studied Music and sang in a choir, but that’s only half the story, finding his true calling with numbers and spreadsheets. After training in specialised practice followed by a few years in recorded music and startups he joined King just as Candy Crush was about to become a hit. A year after their IPO he left to join Space Ape Games. Three years later Space Ape successfully sold to Supercell / Tencent, the only names bigger than King in mobile gaming. In September 2018 he joined The Plum Guide, where following their £14M Series B raise in Feb 2019, he’s started to build a team, created a detailed city by city reporting, a robust reporting structure, claimed serious tax credits, and focussed on forecasting. As CFO he’s taken on ops, legal and HR; all the fun.
We launched in 2016 in London, and since then we’ve expanded to hundreds of destinations across Europe, the UK & the USA.
We’ve put over 500,000 homes through the Plum Guide vetting process since launch and developed a customer experience that’s returning the highest NPS scores in the hospitality sector. Most importantly, we have built a team of exceptionally talented and passionate people who we are proud to work alongside each day.
We are backed by some of the world’s top VCs and angel investors. Between them, they have helped make successes of the likes of TransferWise, Citymapper, BuzzFeed, Appear Here, Graze, Depop, Gymbox and Secret Escapes to name a few.