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Our computers and team troll through 25 different sites to make a shortlist of the highest reviewed spaces in the town.
We then shorten the list further by removing any spaces that aren’t beautifully designed or in great locations.
We then send a hospitality expert to test the space against 32 criteria, from shower pressure and quality of linen through to unique touches like fireplaces and rooftop terraces. We also evaluate the host’s ability to recommend amazing restaurants, bars, and local experiences.
Every week we hold the Plum Jam: a live session where our testers, designers, photographers and hospitality experts debate who should be awarded a Plum Star and who shouldn’t.
Hosts who don’t make the cut are given detailed feedback.
Once accepted, our photographers and copywriters photograph the space and interview the host.
We learn about the experience they are trying to create and their local recommendations for food and drink. Our Studio team then design the listing.
They bring to life the magic of the space and host, and just as importantly, highlight any quirks that may not be to everyone’s taste.
Our curators are our team of testers, photographers and copywriters. All of whom have an unhealthy obsession with creating amazing holiday experiences.
Curation guru. Fashion buyer at Fab.com. Chief Curator at Durated. Curated the Old Street Roundabout spaces for Appear Here. And designed interiors and AV system’s for some of London’s most expensive homes.
Designer extraordinaire. Passionate, creative, Italian. Designed for the likes of Twitter, L’Oreal, King.com and Samsung.
Photographer.Passionate about decor with a sharp eye for detail and composition. Veronica specialises in Interior photography and has had several magazine publications in 25 Beautiful Homes, House Beautiful & Ideal Home.
Are you an amazing photographer or copywriter? Do you know how to spot incredible hospitality experiences? If so, we’d love to hear from you. Send us a quick mail, telling us a little about you and providing links to your work: