Learn how we do it

Learn how we do it

How is the plum guide put together?

1. We Find the highest reviewed spaces

Our computers and team troll through 25 different sites to make a shortlist of the highest reviewed spaces in the town.

We then shorten the list further by removing any spaces that aren’t beautifully designed or in great locations.

2. We test the spaces against 32 criteria

We then send a hospitality expert to test the space against 32 criteria, from shower pressure and quality of linen through to unique touches like fireplaces and rooftop terraces. We also evaluate the host’s ability to recommend amazing restaurants, bars, and local experiences.

3. We Select only the best spaces and hosts

Every week we hold the Plum Jam: a live session where our testers, designers, photographers and hospitality experts debate who should be awarded a Plum Star and who shouldn’t.

Hosts who don’t make the cut are given detailed feedback.

4. We craft the listing

Once accepted, our photographers and copywriters photograph the space and interview the host.

We learn about the experience they are trying to create and their local recommendations for food and drink. Our Studio team then design the listing.

They bring to life the magic of the space and host, and just as importantly, highlight any quirks that may not be to everyone’s taste.

Meet our curators

Our curators are our team of testers, photographers and copywriters. All of whom have an unhealthy obsession with creating amazing holiday experiences.

Want to join our curation team?

Are you an amazing photographer or copywriter? Do you know how to spot incredible hospitality experiences? If so, we’d love to hear from you. Send us a quick mail, telling us a little about you and providing links to your work:

Email us at info@plumguide.com