Our computers and team trawl through 25 different sites to shortlist the most highly reviewed spaces in the city.
We then assess and curate the list further by removing any spaces that aren’t beautifully designed or in great locations.
We then send a hospitality expert to test the space against 150 criteria, from shower pressure and quality of linen through to unique touches like fireplaces and rooftop terraces. We also evaluate the host’s hospitality capabilities and their ability to make great local recommendations for restaurants, bars and things to do.
Every week, our in-house committee of design and hospitality experts debates which homes should be added to the Plum collection.
Hosts who don’t make the cut are given detailed feedback.
Once a home is accepted, we send a photographer, stylist and writer to shoot the space and interview the host.
We learn about the experience the host gives, and their local recommendations for food and drink. Our studio team then design the listing, bringing to life the magic of the space and host - as well as highlighting any quirks or 'lows' that may not be to everyone’s taste.
Our team of testers, photographers and copywriters have extensive experience in the design and hospitality industries, as well as an unhealthy obsession with creating amazing holiday experiences.
Curation guru. Fashion buyer at Fab.com. Chief Curator at Durated. Curated the Old Street Roundabout spaces for Appear Here. Designed interiors and AV systems for some of London’s most expensive homes.
Designer extraordinaire. Passionate, creative, Italian. Designed for the likes of Twitter, L’Oreal, King.com and Samsung.
Photographer.Passionate about decor with a sharp eye for detail and composition. Veronica specializes in interior photography and has had several magazine publications in 25 Beautiful Homes, House Beautiful & Ideal Home.
Are you an amazing photographer or copywriter? Do you know how to spot incredible hospitality experiences? If so, we’d love to hear from you. Send us a quick mail, telling us a little about you and providing links to your work: