Our guests rarely use mass-market platforms like Airbnb, so you can remain on other platforms and benefit from more, higher value bookings - our average booking value is 2.3x those of mainstream platforms.
The majority of our guests are mature, with an average age of 55 and household income of £140k (USD$175k).
Our guests prefer longer bookings (2x the length of mainstream platforms), which results in improved margins by reducing your changeover costs.
You can call us any time and speak to someone directly in our office whenever you need. No bots or call centres.
With more demand, you can increase your nightly rates across all platforms.
Register your interest by submitting the form and we will be in touch to discuss your home. Our team then carefully reviews all the information to determine if your home could qualify for nomination.
If your home is nominated, we’ll create an initial listing for you, open for bookings.
Once you receive your first booking, we’ll send a Home Critic to test your home. If you pass our Home Test, and delight a Plum guest, you'll win a Plum Award, unlocking the premium bookings and benefits your home deserves.
“Plum guests appear to be a cut above the rest. Plum's attention to detail when onboarding the property has paid dividends later on. The property is accurately described so guests' expectations are always met.”
Richard, Plum Guide Host £140k earned so far
We specialize in selling to guests who don’t use mainstream platforms to book homestays. Our guests are more mature, with an average age of 55. They tend to make higher value bookings with longer stays.
Every Plum Guide award winner has delivered a great guest experience that we can personally validate, and has passed the Plum Home Test, conducted by a Home Critic against 150 different criteria.
The Plum Test has been formulated by a team of hospitality experts. Our Home Critics consider 150 different criteria and gather more than 500 data points. This gives our guest confidence they will have a great experience.
Your pricing decisions are up to you. If you are unsure, we would recommend looking at similarly sized properties in the area and using these as guidelines.
Once you receive a reservation, we charge a Plum Guide service fee for individual hosts of 3% of the total accommodation charges plus any applicable local and sales taxes. We also charge a one-time membership fee per listing only due on your first Plum Guide guest check-in. This is a flat fee of £300 / US$400 plus any applicable local and sales taxes.