We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
For the same reason, we may obtain information about your general internet usage by placing cookies on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. For example, they enable us:
The following types of cookie may be used during your visit to our site:
We use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, show our ads on sites across the Internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to our website.
You may at any stage refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site. By continuing to use our site without activating your browser to block cookies, our system will issue cookies when you log on to our site. By continuing to use our site without activating your browser to block cookies, you are consenting to using cookies on our site.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie Name | Purpose | Type | Lifetime | Provider |
|---|---|---|---|---|
| pageviews | Affects: LiveChat window, Subscribe Popup and Facebook Tracking | User Experience | 365 days | The Plum Guide |
| subscribe_popup_shown | Used to prevent the Subscribe Popup from being displayed multiple times | User Experience | 365 days | The Plum Guide |
| concierge_displayed | Used to prevent Concierge Popup from being displayed multiple times | User Experience | 30 days | The Plum Guide |
| registerFunnel | Tells us the user is in the registration funnel (Subscribe modal, Registration modal, Welcome/Confirmation Modal) | User Experience | 365 days | The Plum Guide |
| subscriber_member | Used to prevent targeted advertising traffic from seeing gated content on the search page | User Experience | 30 days | The Plum Guide |
| gated_content_traffic | Identifies targeted advertising traffic after they have clicked on internal website links so we can serve them gated content | User Experience | 365 days | The Plum Guide |
| listingviewedsession | Keeps track of the listing page visits count for each browser-user's session (Google session = 30 minutes) | User Experience | 30 minutes | The Plum Guide |
| addWishListItem | Used to add a wishlist item after Facebook login when you are redirected back to the page | User Experience | 30 days | The Plum Guide |
| scrollTop | Used to scroll to the wishlist item you hearted after Facebook login when you are redirected back to the page | User Experience | 30 day | The Plum Guide |
| _ModalPageReloadState_OpenContact | Used to save state after user clicks on contact host button while logged out. | User Experience | 30 day | The Plum Guide |
| _RequestVerificationToken | User verification / user login | User Experience | 365 days | The Plum Guide |
| _lc.visitor_id.7592421 | LiveChat | User Experience | 1000 days | LiveChat |
| _vis_opt_s | This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie distinguishes between new and returning visitors, and is used for performance | User Experience | 100 days | Visual Website Optimiser |
| _vis_opt_test_cookie | This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies, and is used for performance | User Experience | current time | Visual Website Optimiser |
| lc_sso7592421 | LiveChat | User Experience | 1000 days | LiveChat |
| lc_window_state | LiveChat | User Experience | 365 days | LiveChat |
| ai_session | This cookie name is associated with the Microsoft Application Insights software, which collects statictical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie, and is used for performance | User Experience | 365 days | Microsoft Application Insights |
| ai_user | This cookie name is associated with the Microsoft Application Insights software, which collects statictical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time, and is used for performance | User Experience | 365 days | Microsoft Application Insights |
| user | Holds user data e.g. currency, country, etc | Session State | 365 days | The Plum Guide |
| _vwo_uuid | This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. | Session State | 3650 days | Visual Website Optimiser |
| _vwo_uuid_v2 | This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. | Session State | 365 days | Visual Website Optimiser |
| ARRAffinity | This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. | Session State | 365 days | Windows Azure |
| ASP.NET_SessionId | General purpose platform session cookie, required for core experience, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server | Security | 365 days | The Plum Guide |
| plumvwo_experiment_' + id + '_variation | Allows us to track the variation of the site optimisation experiment (the experiment ID is recorded in the cookie name, the variation ID inside the cookie value) | Analytics | 365 days | VWO |
| completedFunnelSteps | Used to record steps in registration funnel (Subscribe modal, Registration modal, Welcome/Confirmation Modal) | Analytics | 365 days | The Plum Guide |
| listingviewed | Keeps track of the listing page visits count for each browser-user for 365 days. This allows use to track with Google Analytics Events, Facebook Events and Kissmetrics | Analytics | 365 days | The Plum Guide |
| datesearch | Tracks first search with dates e.g. with Facebook, VWO, Kissmetrics and Google Analytics | Analytics | 365 days | The Plum Guide |
| firstsearch | Tracks first search with dates e.g. with Facebook, Kissmetrics and Google Analytics | Analytics | 365 days | The Plum Guide |
| partnership_popup_shown | Prevents the Partnership modal from being displayed again on the homepage | Analytics | 365 days | The Plum Guide |
| instant' + BookingCode | This prevents us firing conversion tracking events twice on the instant book confirmation page, e.g. instant-SIW82U | Analytics | 365 days | The Plum Guide |
| request' + BookingCode | This prevents us firing conversion tracking events twice on the request to book confirmation page, instant-SIW82U | Analytics | 365 days | The Plum Guide |
| host_advocacy_plum_award_modal | Tracks when was the last time a host user saw the Plum Award Modal and if they used the platform links. Used as part of our Host Advocacy Campaign | Analytics | 365 days | The Plum Guide |
| vwo | Used to bucket users into experiments in conjunction with VWO's Editor tools and cookie segmentation | Analytics | 365 days | VWO |
| _ga | Google Analytics | Analytics | 1 day | Google Analytics |
| _gid | Google Analytics | Analytics | 735 days | Google Analytics |
| _vis_opt_exp_50_combi | VWO Experiments | Analytics | 100 days | VWO |
| _vwo_ds | VWO Experiments | Analytics | 30 days | VWO |
| km_ai | Kissmetrics | Analytics | 2051 days | Kissmetrics |
| km_lv | Kissmetrics | Analytics | 2051 days | Kissmetrics |
| km_vs | Kissmetrics | Analytics | 30 minutes | Kissmetrics |
| adroll_user | Checks if user has been selected for AdRoll remarketing | Advertising | 2 years | AdRoll |
| _uetsid | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie | Advertising | 30 minutes | Microsoft Bing |
| __ar_v4 | This cookie is associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads. | Advertising | 2086 days | Google DoubleClick |
| cookieonboarding | When Plum Guide hosts are on-boarding their homes we store session information like Listing Id | Session state | 365 days | The Plum Guide |
| cookieconsent | User gives content to accept cookies | Compliance | 365 days | The Plum Guide |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | Advertising | 90 days | Google AdSense |
| __lc_vv | Customer service live chat support | User experience | Session | LiveChat |
| ide | This cookie is associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads. | Advertising | 365 days | DoubleClick |
| muidb | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie | Advertising | 365 days | Bing |
| sn | This cookie is associated with the Scenestealer. Helps with tracking conversion rates for ads. | Advertising | Session | Scenestealer |
| plat_count | This cookie is added after subscribing to prevent any further pop-ps | User Experience | 365 days | The Plum Guide |
| __livechat | Customer service live chat support | User Experience | 1125 days | LiveChat |
| message_text | Customer service live chat support | User Experience | Session | LiveChat |
| uq | This cookie is associated with the Scenestealer. Helps with tracking conversion rates for ads. | Advertising | 365 days | Scenestealer |
| autoinvite_callback | Customer service live chat support | User Experience | Session | LiveChat |
| __cfduid | Used to identify individual clients behind a shared IP address and apply security settings on a per-client basis | User Experience | 365 days | Pingdom |
| main_window_timestamp | Customer service live chat support | User Experience | Session | LiveChat |
| main_window_timestamp_9 | Customer service live chat support | User Experience | Session | LiveChat |
| lc_invitation_opened | Customer service live chat support | User Experience | Session | LiveChat |
| notification[status_ping] | Customer service live chat support | User Experience | Session | LiveChat |
| vwouser | Allows to bucket users when A/B testing experiments are running | User Experience | 365 days | The Plum Guide |
| recent_window | Customer service live chat support | User Experience | Session | LiveChat |
| muid | Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie | Advertising | 395 days | Microsoft Bing |
| __livechat_lastvisit | Customer service live chat support | User Experience | Session | LiveChat |
This cookie list will be kept up to date on a regular basis.
Please note that our advertisers and people who link to our site may also use cookies, over which we have no control.
Last updated: 10/01/19
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