The Plum Guide Cookie Policy

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by placing cookies on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. For example, they enable us:

  • To estimate our audience size and usage pattern
  • To store information about your preferences, and so allow us to customise our site according to your individual interests
  • To speed up your searches
  • To recognise you when you return to our site

The following types of cookie may be used during your visit to our site:

  • Session cookies that are deleted after each visit
  • Persistent cookies which are valid across visits and, for example, are used to avoid the need to tell us your country of residence at the start of each visit
  • Email cookies which are set on your computer by an email from us, but are accessed by our site when you use our site
  • Third party cookies that our used by our partners, for example, to help us measure site visitors or to serve our ads

We use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, show our ads on sites across the Internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to our website.

You may at any stage refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site. By continuing to use our site without activating your browser to block cookies, our system will issue cookies when you log on to our site. By continuing to use our site without activating your browser to block cookies, you are consenting to using cookies on our site.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name Purpose Type Lifetime Provider
pageviews Affects: LiveChat window, Subscribe Popup and Facebook Tracking User Experience 365 days The Plum Guide
subscribe_popup_shown Used to prevent the Subscribe Popup from being displayed multiple times User Experience 365 days The Plum Guide
concierge_displayed Used to prevent Concierge Popup from being displayed multiple times User Experience 30 days The Plum Guide
registerFunnel Tells us the user is in the registration funnel (Subscribe modal, Registration modal, Welcome/Confirmation Modal) User Experience 365 days The Plum Guide
subscriber_member Used to prevent targeted advertising traffic from seeing gated content on the search page User Experience 30 days The Plum Guide
gated_content_traffic Identifies targeted advertising traffic after they have clicked on internal website links so we can serve them gated content User Experience 365 days The Plum Guide
listingviewedsession Keeps track of the listing page visits count for each browser-user's session (Google session = 30 minutes) User Experience 30 minutes The Plum Guide
addWishListItem Used to add a wishlist item after Facebook login when you are redirected back to the page User Experience 30 days The Plum Guide
scrollTop Used to scroll to the wishlist item you hearted after Facebook login when you are redirected back to the page User Experience 30 day The Plum Guide
_ModalPageReloadState_OpenContact Used to save state after user clicks on contact host button while logged out. User Experience 30 day The Plum Guide
_RequestVerificationToken User verification / user login User Experience 365 days The Plum Guide
_lc.visitor_id.7592421 LiveChat User Experience 1000 days LiveChat
_vis_opt_s This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie distinguishes between new and returning visitors, and is used for performance User Experience 100 days Visual Website Optimiser
_vis_opt_test_cookie This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies, and is used for performance User Experience current time Visual Website Optimiser
lc_sso7592421 LiveChat User Experience 1000 days LiveChat
lc_window_state LiveChat User Experience 365 days LiveChat
ai_session This cookie name is associated with the Microsoft Application Insights software, which collects statictical usage and telemetry information for apps built on the Azure cloud platform. This is a unique anonymous session identifier cookie, and is used for performance User Experience 365 days Microsoft Application Insights
ai_user This cookie name is associated with the Microsoft Application Insights software, which collects statictical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time, and is used for performance User Experience 365 days Microsoft Application Insights
user Holds user data e.g. currency, country, etc Session State 365 days The Plum Guide
_vwo_uuid This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Session State 3650 days Visual Website Optimiser
_vwo_uuid_v2 This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. Session State 365 days Visual Website Optimiser
ARRAffinity This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. Session State 365 days Windows Azure
ASP.NET_SessionId General purpose platform session cookie, required for core experience, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server Security 365 days The Plum Guide
plumvwo_experiment_' + id + '_variation Allows us to track the variation of the site optimisation experiment (the experiment ID is recorded in the cookie name, the variation ID inside the cookie value) Analytics 365 days VWO
completedFunnelSteps Used to record steps in registration funnel (Subscribe modal, Registration modal, Welcome/Confirmation Modal) Analytics 365 days The Plum Guide
listingviewed Keeps track of the listing page visits count for each browser-user for 365 days. This allows use to track with Google Analytics Events, Facebook Events and Kissmetrics Analytics 365 days The Plum Guide
datesearch Tracks first search with dates e.g. with Facebook, VWO, Kissmetrics and Google Analytics Analytics 365 days The Plum Guide
firstsearch Tracks first search with dates e.g. with Facebook, Kissmetrics and Google Analytics Analytics 365 days The Plum Guide
partnership_popup_shown Prevents the Partnership modal from being displayed again on the homepage Analytics 365 days The Plum Guide
instant' + BookingCode This prevents us firing conversion tracking events twice on the instant book confirmation page, e.g. instant-SIW82U Analytics 365 days The Plum Guide
request' + BookingCode This prevents us firing conversion tracking events twice on the request to book confirmation page, instant-SIW82U Analytics 365 days The Plum Guide
host_advocacy_plum_award_modal Tracks when was the last time a host user saw the Plum Award Modal and if they used the platform links. Used as part of our Host Advocacy Campaign Analytics 365 days The Plum Guide
vwo Used to bucket users into experiments in conjunction with VWO's Editor tools and cookie segmentation Analytics 365 days VWO
_ga Google Analytics Analytics 1 day Google Analytics
_gid Google Analytics Analytics 735 days Google Analytics
_vis_opt_exp_50_combi VWO Experiments Analytics 100 days VWO
_vwo_ds VWO Experiments Analytics 30 days VWO
km_ai Kissmetrics Analytics 2051 days Kissmetrics
km_lv Kissmetrics Analytics 2051 days Kissmetrics
km_vs Kissmetrics Analytics 30 minutes Kissmetrics
adroll_user Checks if user has been selected for AdRoll remarketing Advertising 2 years AdRoll
_uetsid Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie Advertising 30 minutes Microsoft Bing
__ar_v4 This cookie is associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads. Advertising 2086 days Google DoubleClick
cookieonboarding When Plum Guide hosts are on-boarding their homes we store session information like Listing Id Session state 365 days The Plum Guide
cookieconsent User gives content to accept cookies Compliance 365 days The Plum Guide
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Advertising 90 days Google AdSense
__lc_vv Customer service live chat support User experience Session LiveChat
ide This cookie is associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads. Advertising 365 days DoubleClick
muidb Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie Advertising 365 days Bing
sn This cookie is associated with the Scenestealer. Helps with tracking conversion rates for ads. Advertising Session Scenestealer
plat_count This cookie is added after subscribing to prevent any further pop-ps User Experience 365 days The Plum Guide
__livechat Customer service live chat support User Experience 1125 days LiveChat
message_text Customer service live chat support User Experience Session LiveChat
uq This cookie is associated with the Scenestealer. Helps with tracking conversion rates for ads. Advertising 365 days Scenestealer
autoinvite_callback Customer service live chat support User Experience Session LiveChat
__cfduid Used to identify individual clients behind a shared IP address and apply security settings on a per-client basis User Experience 365 days Pingdom
main_window_timestamp Customer service live chat support User Experience Session LiveChat
main_window_timestamp_9 Customer service live chat support User Experience Session LiveChat
lc_invitation_opened Customer service live chat support User Experience Session LiveChat
notification[status_ping] Customer service live chat support User Experience Session LiveChat
vwouser Allows to bucket users when A/B testing experiments are running User Experience 365 days The Plum Guide
recent_window Customer service live chat support User Experience Session LiveChat
muid Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie Advertising 395 days Microsoft Bing
__livechat_lastvisit Customer service live chat support User Experience Session LiveChat

This cookie list will be kept up to date on a regular basis.

Please note that our advertisers and people who link to our site may also use cookies, over which we have no control.

Last updated: 10/01/19