London Travel Guide

Explore the best areas to stay in London

London is so vast, so where you stay matters. Our homes are carefully selected to ensure you're in the best locations - whether you want to be in the thick of the action or tucked away in a quieter corner of the city.

NOTTING HILL

Best for: Charming streets, independent boutiques, and a cinematic feel. Notting Hill is as photogenic as it is lively. While Portobello Road draws the crowds, the real magic lies in its tucked-away cafes, independent boutiques, and leafy squares. It's no surprise this is one of Plum Guide's most-booked neighbourhoods.

Soho & Covent Garden

Best for: Nightlife, West End theatre, and a buzzing atmosphere. For those who want to be at the heart of London's energy, Soho and Covent Garden offer unbeatable access to West End theatres, independent galleries, and some of the city's best restaurants. From pre-theatre cocktails to late-night jazz bars, this area is where London never sleeps.

South Kensington & Chelsea

Best for: Museums, elegant townhouses, and refined shopping. A blend of grandeur and charm, South Kensington is home to London's most prestigious museums and garden squares, while Chelsea exudes effortless style with its designer boutiques and riverside walks.

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Shoreditch & East London

Best for: Cutting-edge culture, street art, and trend-setting dining. For a more contemporary take on the city, Shoreditch and its neighbouring areas in East London offer industrial-chic lofts, cutting-edge art galleries, and a thriving food scene. From vintage markets to Michelin-starred restaurants, this is where old meets new in the most exciting way.

Marylebone & Fitzrovia

Best for: Best for a village feel, stylish cafes, and boutique shopping. A stone's throw from Oxford Street but a world away in atmosphere, Marylebone and Fitzrovia offer a village-like feel with independent bookshops, elegant Georgian streets, and some of London's most charming cafes.

Islington

Best for: Lively restaurants, cosy pubs, and a creative community vibes. A blend of old-world charm and modern creativity, Islington offers a vibrant cultural and foodie scene. Upper Street is lined with independent shops, wine bars, and top restaurants, while side streets reveal hidden pubs and characterful theatres like the Almeid

Discover Our Guest's Favourite Things To Do in London.

For those seeking an adventure and looking to experience the city in a more relaxed way, here are a few of our favourite things to do - offering a great mix of local culture, scenic beauty, and a little something special.

Visit Iconic Landmarks London's skyline is instantly recognisable, and no trip is complete without a visit to Big Ben, Buckingham Palace, and Tower Bridge. Take a stroll along the Thames to soak in the views or see it all from above in The Shard.

Cultural Highlights The British Museum, Tate Modern, and National Gallery house some of the world's most important art and artefacts. For an intimate experience, head to the Sir John Soane's Museum or the Wallace Collection.

Green Spaces & Hidden Gardens Despite its urban energy, London is full of green spaces. Hyde Park and Regent's Park offer vast open spaces, while lesser-known spots like Kyoto Garden and Portsman Park provide hidden corners of tranquility.

Theatre & Nightlife From Shakespeare at The Globe to boundary-pushing performances at The National Theatre, London's theatre scene is unrivalled. And when the curtain falls, the city's nightlife offers everything from historic pubs to world-renowned cocktail bars.

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Explore London's Markets Fresh produce to vintage treasures, London's markets offer something for everyone. Wander through Borough Market for incredible street food, explore the stalls at Spitalfiends Market for fashion, hunt for antiques at Portobello Road Market, or browse the eclectic mix of food, art and vintage finds at Brick Lane Market.

Take a River Cruise on the Thames See London from a different perspective with a river cruise along the Thames. Whether it's a leisurely sightseeing cruise or a more scenic dinner cruise, the Thames offers iconic views of London's landmarks, such as the Tower of London, the Shard, and the Houses of Parliment.

Day Trips from London If you're staying a little longer, day trips to Oxford, Cambridge, or the Cotswolds provide a picturesque escape from the city's buzz.