Plum Guide Invest

Invest in Plum Guide

Plum Guide is growing and now you can share in our success.

Invest now

Capital at risk. Not available to investors in the USA, Canada or Japan

The backstory...

We spend an average of 30 hours planning our holidays, and yet 60% of us end up disappointed with our choices. With over 5 million options on Airbnb alone, 95% of which have 4.5* or more, the massive variations in quality standards can make the search for your next stay an almost impossible process.

In 2016, our founder Doron was inspired to decode the ingredients of the perfect stay and build them into a set of criteria that could be applied to separate The Good from The Great. Plum Guide was born to bring together the best homes onto a single platform and under a new badge of quality: the Plum Guide Award.

Join our $9m funding round

We want to offer our hosts, guests and everyone who loves Plum Guide the opportunity to share in our growth and future success.

That’s why we’re inviting you, our community, to join in our latest $9m funding round and own shares in Plum Guide alongside our world-class institutional investors.

A new quality standard for homes

Restaurants have the Michelin Star.
Books have the New York Times bestseller list.
Homes now have the Plum Guide Award.

To win the Plum Award, a home must pass The Plum Test: based on over 150 criteria and conducted by one our specially trained, expert Home Critics.

Our meticulous approach to finding the world’s best – and taking the hit-or-miss out of booking a home away – works. Plum Guide is delivering industry-leading customer satisfaction scores (NPS) in the hospitality sector.

Plum Quality

Why invest in us


    In sales since launch


    Homes listed across 29 countries


    Industry-leading customer satisfaction


    Global market size for overnight stays


    Sales growth since December


    Total funding from blue-chip angels and VCs

Our investors...

Logo of Octopus Ventures
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... have backed multiple tech unicorns.

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Invest now

Capital at risk

Things said about us that make us proud

“We backed Plum Guide for a few reasons. First, the leadership team: Doron has previously exited a business delivering outsized returns to investors. Second, the growth pre-Covid and post-Covid is incredibly impressive. And third, the market: as international travel returns, Plum Guide is already in an incredibly strong position with their core focus on curated experiences and exceptional quality”

Karen McCormick

Karen McCormick


“As international travel bounces back, it will no longer be taken for granted. People will be less willing to put up with the risk of booking accommodation that ends up being dismal and ruining their precious time away. Plum Guide is perfectly placed in this environment. Customers have always loved Plum’s service (as shown by its industry leading NPS).”

Zihao Xu

Zihao Xu

Octopus Ventures

“I don’t want to leave. Ever. Blown away.”

Traveler Logo

“The Plum Guide stands out for its selective list of properties”

New York Times Logo

“You’ll never want to stay in a hotel again after this”

Harper's Bazaar Logo

“Plum Guide helps me stand out from the crowd, and allows me to access a different kind of guest... one who is more mature and respectful. It’s a much more personal service too, with a concierge booking team who do a lot of the legwork in finding the right home for the guest. I’m such a big fan of the brand that I’ve become an investor myself”

Ross Elder

Plum Guide Host

“The whole experience was seamless and I was given easy to access information almost every step of the way! The selection is of a high standard and made it easy to choose with all the tips and insights given. Recommendations are 100% accurate and are thought about from the users perspective.”

Caroline Sanz

Plum Guide Guest (Google review)

Your questions, answered

As a shareholder, you’ll also have access to exclusive benefits

Invest £20+

  1. Get 5% off your next stay

Invest £250+

  1. Get 10% off your next stay

Invest £2,500+

  1. Get 12% off your next stay

Invest £10,000+

  1. Get 12% off all bookings made in the next 6 months
  2. Access to our VIP MatchMaking (booking concierge)

Invest £25,000+

  1. Get 12% off all bookings made in the next 12 months
  2. Dinner cooked by a private chef on your next Plum Guide stay
  3. Access to our VIP MatchMaking (booking concierge)

Invest £100,000+

  1. Get 15% off all bookings made in the next 12 months
  2. Dinner cooked by a private chef on your next Plum Guide stay
  3. Access to our VIP MatchMaking (booking concierge)
  4. RIMOWA essential cabin suitcase in Plum Guide orange

Risk Warning & Important Information:

Capital At Risk. Investments of this nature carry risks to your capital so please invest aware. Company name’s pitch is approved as a financial promotion by Crowdcube Capital Ltd. authorised and regulated by the FCA (No. 650205)

Important note:

Most countries in the world including the UK and the rest of Europe are embracing equity crowdfunding as a progressive way of allowing individuals to invest in the businesses they believe in and thus support innovative companies to grow. However equity crowdfunding is regulated quite differently in the USA, Canada and Japan so if you are from one of these countries please contact us on

This page has been approved by Crowdcube Capital Ltd as a Financial Promotion. Crowdcube Capital is authorised and regulated by the Financial Conduct Authority (650205).