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Instagram inspiration: The best interior design accounts to follow

Our round-up of the 8 best interiors accounts, showcasing contemporary to classic and everything in between


The living room in Smoking Pixels

Here at Plum Guide, we pride ourselves on our collection of unique homes, and with each home comes a wonderful host nurturing its style. Inspiration comes from all over the world, with Instagram being a great place to peruse it all in one place. With that in mind, we've delved into its realm of posts and stories to give you our top 8 interior designers and home furnishers. Whether they're showcasing eclectic, eighties, mid-century or contemporary styles, these experts could teach us all a thing or two. So, let's take a look at our curated list of DIY, inspiration and renovation accounts to follow.


Cabana's Instagram account shares snippets of the magazine's story and history, giving you a look through the window of the biannual publication showcasing fascinating people, design, architecture and fashion. If you're a lover of clean, simple lines, this page may not be for you. But equally, it could be the one to sway you... Editor in Chief Martina Mondadori, opens the doors and draws the curtain back on some of the most charming and character-filled homes across the globe. The strikingly rich colours, patterns and textures will have you hooked.

The interiors of an Italian countryside home from Issue 2 of Cabana Magazine, shot by Guido Taroni

The interiors of an Italian countryside home from Issue 2 of Cabana Magazine, shot by Guido Taroni


The reigning American queen of residential and commercial interior design, Kelly Wearstler has a grand total of 1.5 million followers lapping up the arty content through her sharp lens. A modern maximalist in interior design and architecture, Wearstler's bold interiors have hints of Cubist, graphic and eighties glamour, which add to the sensory experience of visiting her profile. Through her collaboration with Farrow & Ball, with her sunny Californian paint colours, snippets from a Masterclass letting you into her trade secrets, as well as the fabric and furniture lines she designed, Wearstler will keep you wanting more.


With the world appreciating smaller businesses and making more 'conscious' purchases, The New Craftsmen is incredibly well-positioned – selling contemporary craft for the home created by their makers across Britain and Ireland. Their posts showcase works, artists and the various processes of creation. Imagery from late artists frequent the feed as inspiration, but it's the beautifully made pieces that will really inspire. With so many styles and designs to choose from, be warned your pocket might feel somewhat lighter after your online visit.

Works on display in The New Craftsmen showroom, shot by Ollie Tomlinson

Works on display in The New Craftsmen showroom, shot by Ollie Tomlinson


With her wholesome approach, Emma Sims-Hilditch beautifully showcases characterful, country house interiors through her Instagram account. The founder of @simshilditch, she has a close relationship with the furniture and joinery design company, Neptune – pioneers of elegant interiors that reflect a classic and contemporary English life. With the main studio located five minutes from Bath, on the doorstep of the Cotswolds, an office in London and her weekend retreat in Cornwall, you'll get snippets of her quintessentially English lifestyle via her stories. She cooks plant-based meals on the Aga and gives eloquent room tours of the homes she designed.


Christian Bense might be a smaller fish in the great big pond of Instagram in terms of followers, but he's certainly not swimming upstream. His second account @thebasicprinciple, has won awards for its blog content and he seems to be gaining traction quickly. If you appreciate great analogies from icing your cakes to Kate Moss in the nineties, his posts will keep you engaged and broaden your knowledge. You might even find yourself having the occasional chuckle too. With his digital real estate, this London-based designer has a refreshing take on interior design, understanding trends and clearly sees the wood for the trees. Follow his stories for great shots of his interior design installations as well as great tips and tricks with a touch of tongue in cheek.

One of Bense's interior design projects, shot by Alexander James

One of Bense's interior design projects, shot by Alexander James


Check the chintz. You'll enjoy this account if you're a lover of pattern, colour and traditional interiors. Spanish writer Gloria Gonzalez takes you on a journey through the exotic with a maximalist approach to layering antiques, floral, furniture and tableware. Textiles, Suzanis, gingham, embroideries and weaves make frequent appearances. With an appreciation of craftsmanship, her posts have a real authenticity and charm, with each room looking like it could tell you a fascinating tale of times gone by.


William Mclure delivers on frequently entertaining content, dividing his time between his studio and his DIY farm renovation project in Birmingham, Alabama. Predominantly known as an accomplished artist producing beautiful staggering works of varying sizes and styles, several designers have commissioned him to create pieces for a number of interior designs. He and his constant companions, two dogs Ran, his Weimaraner, Della, and his Macaw parrot, feature daily on his feed. They have accompanied him in renovating a barn with a chill-out zone to enjoy with his constantly growing menagerie. You'll be privy to every time the goats get in and change things up to be re-styled.


Think LA mid-century cool and pared-back colour with an experimental twist. The former host of HGTV's "Secrets From a Stylist, Emily Henderson is known for winning the fifth season of HGTV's "Design Star," which resulted in the creation of her show "Secrets From a Stylist." Her popularity gained a massive following with Instagram Story polls relating to projects big and small. After recently selling her 1930s charming Tudor home in Los Feliz, LA – designed by Henderson, her team, and her 900K followers – she and her family have just purchased a farmhouse in Portland and need your help in realising their rural dream.

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