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Modern and bright, this apartment in the heart of Kensington is only minutes from London's beloved Hyde Park. You're also in close proximity to Notting Hill and some of the city's best museums. Plus, the nearby transport links can get you wherever else you want to go. So with a big tick on location, what else is on offer here? Well, the flat also isn't all that bad to look at. Plus, from its position above a pharmacy on the high street, the snug balcony lets you look out over the streets of this affluent neighbourhood. 

Elegant Haven

Time travel back to the swinging psychedelic sixties with a stay in this beautifully curated apartment, located in the heart of Mayfair. Sitting within a building dating back to the 1730s, it’s the earliest surviving house in the area and was modernised in 1821 by Thomas Cubitt – the same master builder who constructed Buckingham Palace’s facade. 
 
Packed full of Art Nouveau and early Art Deco antiques – styles that signalled fashion and rebellion in the 1960s – there’s a definite touch of retro glamour in the living room, paired with vibrant pop art prints of the Beatles and swish velvet furnishings that effortlessly channel sixties cool. Kick back on the sofa with a glass of wine after a day of exploring or gather around the elegant dining table for a sophisticated soirée when you’re not out soaking up the lively atmosphere of Central London at night. 
 
The two bedrooms, meanwhile, are equally plush with their comfortable beds and extravagant colour schemes and each boasts a desk space should you need to catch up on work. Factor in the sleek bathroom with its rainfall shower, and you’ve got everything you need for a stylishly vintage stay. 
 
When it comes to exploring, trace the steps of the young, vibrant '60s socialites who worked in the area – like Terence Donovan, David Bailey, and John Cowan who had their studios on your street – or treat yourself to some retail therapy along Oxford Street, a six-minute walk away. You’re also a twelve-minute stroll from leafy Hyde Park, while Soho is thirteen minutes away on foot.

Swinging Psychedelia

This charming penthouse offers a beautiful blend of traditional and modern styles. Perfect for a family on a London stay, there’s plenty of room for everyone to spread out across the two floors, while the serene bedrooms promise a restful sleep after a busy day of sightseeing. Location-wise, you can enjoy the open green spaces of Hyde Park and Kensington Gardens, just ten minutes away, or visit one of London’s iconic museums. Fancy a spot of retail therapy? Harrods is a mere seven-minute walk from the apartment, and a must-visit while in London. 


London Tales

Not only is this compact apartment a perfect base for exploring trendy Notting Hill, but it's also got the style to match. Original features like the grand fireplace and decorative ceilings pair with pastel furnishings – and the mezzanine bedroom offers the perfect vantage point to admire the thoughtful design (though the low ceiling might be a problem for taller guests). There's certainly plenty of space for two guests to properly settle in, but with so many attractions on your doorstep, you might not find yourselves home much. Just around the corner are the trendy cafes and shops of Portobello Road, and it's a short walk to Kensington Palace and Hyde Park.

Painted Brick

If you’re in search of a stylish base in a fantastic location, this apartment delivers a wonderful solution. Set within a restored Grade II Listed building, every detail has been thoughtfully curated to inspire optimum relaxation. Original features sit alongside contemporary comforts, making it easy to settle in and unwind. There’s a Marshall Bluetooth speaker, a welcome pack for your arrival and a range of extra services available – including a private chef and airport transfers. You’ll also be spoiled for choice when it comes to local restaurants, cafes and shops. 

Rose of London

Nothing says style quite like a penthouse apartment in the heart of Fitzrovia. Occupying a privileged position on the fourth floor, this dazzlingly bright home puts you in an ideal spot to discover the best of Central London, not to mention a comfortable, modern base to enjoy it all in fabulous fashion. 
 
Tall vaulted ceilings topped with beams, hardwood floors and contemporary decor meet you in the bright open-plan living area, where an exposed brick wall and pendant lighting add a touch of industrial cool to the proceedings. Ample natural light pours in through the large windows and sliding glass doors that lead out onto a private terrace. Start your mornings here over fresh coffee and hot buttered crumpets or gather for celebratory alfresco sundowners before discovering the countless restaurants on your doorstep.
 
The two bedrooms, meanwhile, are elegantly pared-back with bright pops of colour in their throw pillows as well as plenty of built-in storage, while the pair of bathrooms – one of which is an en-suite – wait to ease you into a relaxing day with their luxurious rainfall showers. 
 
You’re spoilt for choice when it comes to exploring nearby with Oxford Street a three-minute walk, the British Museum a seven-minute stroll and both Leicester Square and Covent Garden fifteen minutes away on foot. We recommend a stroll around your neighbourhood too where you’ll spy plenty of historic blue plaque buildings, as well as a visit to the famous Fitzroy Tavern (a one-minute walk) where the likes of Nina Hamnett, Dylan Thomas and George Orwell once gathered. 


Stand Up Tall

A sophisticated base for a London stay, this Belgravia mews house has it all. Staying here, you can feel at home amid the elegant but comfortable decor, whether you’re cooking in the high-spec kitchen, dozing peacefully in the oh-so-comfortable bedrooms, or lounging in the plush living room, where guests nine and ten will sleep on sofa beds. The best of London is right on the doorstep, with Hyde Park just ten minutes away, the V&A a mere eighteen-minute stroll, and shops galore – you need only walk twelve minutes to reach Harrods. This is the perfect urban retreat.  

Lady Belgravia

In an area known for its elegance and affluence, this bright and sizeable apartment is still able to stand out. Situated just off Portobello Road in the ever charming neighbourhood of Notting Hill, there's room for six across this home's three good sized bedrooms (no sofa beds here). The open plan living space is bathed in sunlight and peppered with eye catching design touches, while the kitchen area and bathrooms are all polished and up to scratch. The famous Portobello Road Market is right round the corner, while it's only a seven minute walk to Ladbroke Grove station and a Circle line train around the capital.

Portobello Mews

If you’re looking to experience the buzz of central London, this home is for you. Tucked away in Covent Garden, it’s just a short stroll to restaurants, cafes and shops. Iconic sights are within walking distance and you’ll find great public transport links – making it easy to adventure across the city. The apartment is located on the first floor with no lift access, but once inside you’ll find a cosy space well suited to couples and solo travellers. The living room is snug, the wi-fi is speedy and your host provides a welcome-pack with basic essentials to get you started. 

Love of the City

Set in a modern gated development along Regent’s Canal, this apartment sits between King’s Cross and Camden. There's a private balcony overlooking the water, while Granary Square and Coal Drops Yard are a short walk away for dining, shopping, and weekend markets. Inside, it’s not huge, but it’s well designed with comfortable bedrooms and an open-plan living space that opens out to the canal view. Transport links are close too, so getting around London will be a breeze.

The Canal

We dare you to find a London apartment with a location quite as spectacular as this one. Placed just moments from the charming, cobbled Covent Garden Piazza – you’ve got the best of the city at your fingertips. In just three minutes you can be at the fashionable boutiques of the square or the Royal Opera House. And with a beguiling mix of theatres and museums within walking distance, you won't be short of cultural hotspots. When thoughts turn to food, a sunny spot on the terrace of The Ivy for lunch will do rather nicely. Or take things up a notch with a table at Gordon Ramsay's classic British and French restaurant, Savoy Grill. Back at home, you’ll find a refined, contemporary home awaiting, bathed in natural light thanks to those lofty pitched ceilings and skylights. Sash windows, polished wooden flooring, and ornate cast iron radiators nod to the history of the period building, whilst the sparkling-white bathroom and high-spec kitchen keep things current. Housed in an exclusive serviced apartment block, a concierge is on hand should you need anything. Though in an apartment this luxurious - and with so much to explore amidst the elegant streets below - we very much doubt you will. 

Capital of Cool

This apartment puts you in a prime spot for exploring the best of London. Within a five-minute radius, you can grab morning coffee and pastries at Borough Market, wander down to the River Thames, or hop on the tube at London Bridge Station. It's a bit of a climb to the front door, up two flights of stairs, but inside the space is bright and welcoming, with just enough homely touches to make settling in feel effortless. Whether you’re here for work or play, it’s an ideal base for city adventures.

The Borough Arch

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