Mayfair

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This Mayfair apartment is ideal for those who desire as central an address as possible in London without sacrificing stylish interiors or having the comforts of modern living at hand. You might think it's asking a lot, but this home delivers on all fronts. There's a huge amount of space here, with the expansive open-plan living area and kitchen an innately social place for guests to gather, while the bedrooms each have an en-suite and tons of storage space. The decor is simple but effective — the herringbone parquet flooring works nicely with the glistening white kitchen and mid-century furniture. And that's before we even get to the local area that's overflowing with luxe attractions, from Michelin-starred restaurants and fine art dealers to the age-old loveliness of Green Park, just a five-minute walk away.

The Regal Albemarle III

Welcome to the perfect base for exploring London. A peaceful haven in the heart of bustling Soho. Just outside, some of the best eateries and shopping in the city await. Living in this home is taking a breath from the buzz. Take a seat on the comfortable colourful velvet armchairs, ideally with a coffee poured from the Nespresso machine in the high spec kitchen. This apartment is so homely and welcoming, you’ll feel compelled to kick your shoes off and sink into the sofa the moment you arrive. But there’s a pleasing lavish twist. Everything from the art on the walls to the vases on the shelves have been designed by acclaimed artists and designers. Beds are plush affairs, with extravagant headboards and opulent cushions. Perfect for disappearing into after a night at the theatre. Even better, a team of staff are available around the clock - as we said, this is a perfect base. 

Soho Sanctuary

If luxury travel is your thing, this glamorous Mayfair apartment will tick all the boxes. With walk-in wardrobes, spa-style en-suites and a dramatic glass staircase that runs through the entire home, you'll feel like a real VIP. There's a terrace with outdoor seating so you can enjoy views of Hyde Park, and the soundproof windows mean you get a central location without the usual noise. From here, you're a stone's throw away from the greenery of Hyde Park, while iconic London sights like Buckingham Palace, The National Gallery, and classic luxury boutiques are a short walk away. 

Elegant Blossom

If you’re looking to experience the vibrant heart of London, this apartment is meant for you. Outside, you won’t have to go far to find shops, restaurants and cafes. Oxford Street is on your doorstep, while Soho, Mayfair and Covent Garden are all within easy reach. There’s no private parking available here, but you’ll be placed between two tube stations – ensuring easy access to iconic sights across the city. And when it comes to relaxation, this apartment has all the home comforts you could need to settle in and unwind. There’s a Nespresso machine and a sound system to set the tone for a refreshing stay. Plus, your host can help arrange airport transfers and luggage storage.

The Soho Sunrise 

This stylish studio apartment sits right in the heart of Mayfair. Its open-plan layout makes the most of large bay windows that flood the space with natural light, with a few subtle touches of opulence— from velvet furnishings to a sleek kitchen. And what it lacks in size, it more than makes up for in location. You’re a short stroll from Grosvenor Square, Bond Street, and Hyde Park, and when it comes to exploring the rest of the city, there are two underground stations nearby.

Mayfair Hideaway

Occupying just one square mile of London’s West End, Soho is a glorious hodgepodge of grit, glamour and temptation. Overlooking a quiet square among those buzzing streets is this immaculate apartment perfect for those looking for a retreat in the heart of one of London’s best-known neighbourhoods. A mix of mid-century modern and Scandinavian design creates a plush space that’s both stylish and welcoming. Gather provisions from nearby Berwick Street Market and cook up a storm in the kitchenette, fitted with sleek Gaggenau appliances – a treat for any home chef. And when you fancy eating out, there are countless restaurants to satisfy any culinary craving right on your doorstep. In the daytime, explore the City’s most famous attractions. Shaftsbury Avenue, the National Gallery, Regent Street and the Piccadilly Circus tube station are less than a 10-minute walk away. When dusk falls, slink back to Soho for a night of bar-hopping and clubbing. Next morning, laze in the apartment’s king-size beds, a welcome antidote to the night before.

West End Girls

Being located on a street famous for its tailoring, it's fitting this home is so smartly curated and most importantly, comfortable. Just like a good suit the home has been impeccably finished. A two-tone linen corner sofa and honey-coloured oak flooring are a couple of the features that caught our eye. The large, private rooftop is a real boon and rarity in such a central location.

Durward Grand

One word – location! For those visiting London, be it for business or pleasure, it would be hard to beat this home’s fantastic position. Nestled between Soho and Mayfair, moments away from Oxford Street and Regent Street, you’ll be able to explore the city on foot and sample all this vibrant area has to offer – from shops to restaurants and the West End theatres. The apartment offers plenty of space for a family or a group of friends, but do bear in mind that some outside noise is possible here, particularly in the bedroom which faces the street. 

The Old Theatre

Just across from Mayfair on the corner of Golden Square, this modern apartment is perfectly placed for those looking to explore central London. Decorated with vibrant paintings and playful objet d'art, the living area is bright and inviting, with room for all four of you on its L-shaped sofa, making movie nights in front of the smart TV nice and easy. The stylish kitchen features a breakfast bar and a high-end Gaggenau oven, which is ideal for cooking up meals to enjoy around the large dining table. Spend your days shopping on Regent Street or getting to know the bars and brunch spots around Soho before coming back to one of the two comfy double bedrooms, which each feature a wall-mounted smart TV.

Soho Sunflower

The location of this London apartment is so upmarket that there are five Michelin-starred restaurants within a five-minute walk and the nearest place to do a breakfast run is Fortnum & Mason. Oh, and The Ritz is just around the corner. Where else but Mayfair? For such a glamorous area, this home is a suitably luxurious place to stay. There's definitely a less-is-more approach to the interior, but when the fittings are this swish and the furniture such high-quality, sometimes it pays off to be a little restrained. We especially liked the large ceiling window in the dining room, which floods this space with natural light and makes it an ideal setting for a dinner party. Though saying that, with so many celebrated restaurants so close by, we would forgive you for not going anywhere near the kitchen during your time here.

The Regal Albemarle II

Comfortable and convenient, this apartment is a great choice of base in London. It’s in upmarket Marylebone, close to Oxford Street and Bond Street, and with the upmarket designer shops and eateries on Marylebone High Street nearby. You’ll be less than a five-minute walk from Bond Street tube station, so seeing the rest of London is a breeze. The apartment is bright and welcoming, with an open-plan living, dining, and kitchen space at its heart. Both bedrooms are elegant and attractive, and you’ll have everything you need close to hand. 


Marylebone Mews

Central London homes don’t come much smarter than this, and neither do locations. Set along one of Mayfair’s most prestigious streets, you’ve got fine dining restaurants, high-end boutiques and leafy Hyde Park just a stroll away. Back home, a private lift opening directly into this elegant apartment saves you hauling bags upstairs. A great option for two couples or friends sharing, each bedroom has an en-suite bathroom and small balconies to soak in the Mayfair bustle. It’s worth noting that, at full occupancy, the last two guests will share a sofa bed in the lounge. But for a home this exquisite, we don’t think you’ll mind.


The Mayfair Crown

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