Soho

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There might not appear to be a better selling point than this apartment’s incredible, central location, but its stylish interior and home comforts do their best to compete. Like a sparkling show home, the interior is crisp and classy, with comfortable furnishings and pops of colour. In your own little bubble above the busy streets below, you can block out the rest of the world and relax – or get some work done from home. The tube stations of Leicester Square and Piccadilly Circus are only minutes away to take you all the way around the city, and if you're planning to sample some of London's fabulous bars and restaurants, you'll be practically tripping over them as soon as you walk out the door.

Bustle Bubble

Situated on the second floor of a converted London townhouse, this spacious Soho apartment is perfect for anyone looking to stay right in the heart of the action. The flat features a large open living and dining room, with an adjacent kitchen equipped with everything you could need for a spot of home cooking. Head through to the carpeted bedroom, and you'll find plenty of storage space to stow all your belongings, plus a contemporary en-suite bathroom. Down at street level, Soho, particularly Greek Street, offers lively bars and innovative restaurants galore, with iconic pubs and packed-out theatres nearby – this place really comes alive when the sun goes down. If you find yourself wanting to explore further afield, the transport links are second to none, with Tottenham Court Road and Leicester Square stations nearby, plus plenty of bus routes that pass nearby.

Blinded By the Lights

Deciding where to stay in London can be tricky. Go east for gritty, hipster hangouts? Or west, for the huge open spaces and swish designer boutiques? Well, we think there's only one answer – stay as central as you can. And it doesn't get any more heart-of-the-action than this chic, modern flat just a few steps from Shaftesbury Avenue. The boutiques in Covent Garden, nightlife in Soho, shows in the West End and food of Chinatown are all just a stroll away. But it's not just the location that makes this home so special – we loved the interior, too. There's a cool Scandi feel about the decor, with large prints on the wall, Hem designer furniture and leafy houseplants dotted about. Everything you'll need is taken care of, be it crisp white linens and plenty of crockery to Netflix on the TV and toiletries in the bathroom. Our favourite spot was the bedroom, with its Juliet balcony and huge built-in wardrobes that make unpacking a dream – you'll have more than enough space to try on outfits before heading out for a night on the town. Whether you're unwinding with a glass of wine and a film on the cushy sofa, sharing a meal around the table or snoozing in the bed, we think you'll love calling this contemporary pad home during a say in the Big Smoke.

Soho State Of Mind

Location, location location. It doesn't get much better than this central spot in the heart of Soho's China Town. Bustling with vibrancy, incredible shopping and an endless array of tantalising food spots – the London lifestyle comes easy here. With so much going on within the walking vicinity, this apartment provides the ideal base to discover the very best of what the city has to offer without having to sacrifice all of your home luxuries. Sumptuous interiors on the backdrop of moody black walls set the scene for a sophisticated stay in central London. A modern aesthetic ensures comfort and practicality throughout, while the open-plan layout presents a sociable space to enjoy together. It's the perfect nest for a couple or pair of friends to cosy up in after a day out in the city. Hang out around the kitchen island while cooking in the expansive kitchen – a gin and tonic can never go a miss. Or head out in the evening time to experience London's nightlife, with Soho, Covent Garden and Picadilly Circus within a few minutes walking distance you'll be spoilt for choice when it comes to choosing where to eat and drink. 

Soho House

There is possibly no better spot for exploring London, with Soho, Chinatown and Carnaby Street right on your doorstep, you'll be practically tripping over boutique shops, typical English pubs and fabulous international eateries from this smart apartment. Inside, it's an oasis of calm, where thoughtful touches like curated house plants and vintage style furniture create a homely feel from the get-go. Modern and bright, it's a delight to spend time in – if you can drag yourself away from the many attractions within walking distance. The kitchen comes fully equipped and if you're here on business there's wifi and a coffee machine to help you power on through. Leicester Square and Piccadilly Circus tube stations are just a short stroll away, so the whole city really is your oyster – cliché, we know. 

Big Smoke Hideaway

This is a really bright and spacious apartment. Walking in you get the immediate feeling that this home is fresh, clean and modern. It is a purpose-built space and therefore lacks a little bit of character, but the location goes a long way to make up for this and it's clear that care and thought have gone into the design, more so than many serviced apartments. All things considered, this is a really solid apartment in a great location.

Robinia

Smack bang in the heart of Soho, this apartment is just a short stroll from London’s best shops, restaurants and bars. If sightseeing is on the cards, Leicester Square, Trafalgar Square and Buckingham Palace are all within a twenty-five-minute walking radius. The home has everything you need for a comfortable short break, including a well-appointed kitchenette and weekly housekeeping. At capacity, two will be on the sofa bed in the living space – an arrangement we think is better suited for children.

Soho Wonder

Experience the colourful lights of London’s Soho with a stay in this effortlessly cool apartment, ideally located in Chinatown. Though centrally located, this home is set away from the street, providing a relaxing and peaceful stay while enjoying all the benefits of being in the capital’s bustling centre. Inside, wood floors and chic Japandi furnishings create an instantly inviting welcome in the open-plan living space with a huge, low sectional sofa inviting you to kick back and relax with a glass of wine. We love the industrial loft vibe here with the decorative exposed brick fireplace and the metal wall lamps. The bedroom, meanwhile, is pared-back yet sophisticated, with a calming monochrome colour scheme, while the bathroom is a vision of relaxation with its metro-tiled rainfall shower. When you’re not hanging out in your hip city pad, go out and explore the sights – you’re spoilt for choice when it comes to culture and entertainment. You’ve got countless restaurant and bar options right on your front door, as well as some of London’s most celebrated bars, cinemas and theatres. Leicester Square is a five-minute walk away, Oxford Street is reachable in ten minutes on foot and the National Gallery’s priceless artworks are a six-minute stroll from your home. 

Joy Luck

City chic meets Scandi cool in this sophisticated London flat, ideally located between Leicester Square and Piccadilly Circus. Though you’re right in the heart of London’s bustling West End, you’ll feel like you’re in a serene urban hideaway in this bright space with its touch of greenery, art prints and designer furnishings. The living room’s floor-to-ceiling windows open on to a blue-tiled balcony, perfect for enjoying some people watching over your morning coffee. 

When you’re ready to hit the town, you’ll have some of the capital’s best shops, theatres, restaurants and bars on the doorstep, and it’s just a two-minute stroll over to the renowned National Gallery. After a busy day of shopping and feasting, you’ll find plenty of space to store your new treasures in the large bedroom, and if you’re craving a bit of R&R and a quiet night in, there’s a bath for a good long soak and smart TVs in both the living area and bedroom for catching up on your favourite show.

On the Town

You’ll feel like you’ve won the golden ticket when staying at this effortlessly chic central London pad. Lording over the wonderfully named Golden Square, this three-bedroom penthouse boasts skyline views of the city and a location to shout from the rooftops about. Just steps from the shops and restaurants of Carnaby and Soho, the home is also mere minutes from the hustle and bustle of Chinatown, the West End lights and stage door crowds of Shaftesbury Avenue, and the understated elegance of Mayfair. Back at the apartment, it’s time for cocktails on the terrace – there are two to choose from, so why not try balcony-hopping before heading out for Soho bar-hopping? Decorated in cool white tones, the home is beautifully decorated with original art, plush furnishings and bright bursts of colour in deep jewel tones to bring warmth. And that’s not all – this home comes with a whole host of perks, such as 24-hour concierge services and welcome packs.

Square Peg

This top floor apartment in Leicester Square is seriously cool. It's not enough that the home's roof is curved in shape, almost resembling a spaceship or an aircraft hangar. It then has to be designed with a clear editorial eye, with stylish monochrome furnishings, and plants that almost immediately command your attention. We say 'almost' because the view out over the city from walls of glass draw the eye before anything else. The wood-beamed ceilings ground the home in reality, so it feels as homely as it does a modern art gallery. That mix continues in the bedrooms, idyllic and seriously stylish – there are chairs with loud fabrics, a cool reflection of the city outside, plus plush beds and pastel tones. You also get your own roof terrace here, an enviable spot overlooking the rooftop to the BT Tower to enjoy your morning coffee while the city wakes up. Just outside the building you've got the movie premiere capital of the world, Leicester Square. Whether it's the cinemas, the West End or meals out in Chinatown, nothing is too far away. Ideal, as you'll never want to be too far from the cool luxury of your London abode.

The High Life Hangar

There’s so much to love about this flat – not least its incredible location, just a five-minute walk from Leicester Square, Soho, Chinatown and Covent Garden. The home itself – with its Victorian features – is just as impressive. Enter the living room to be awe-struck by the ornate ceiling that lends a definite touch of grandeur to the space. Hardwood floors and a chic, minimalist aesthetic complete the scene, with pieces of modern art sprinkled on the walls giving the home plenty of artistic flair. The bedrooms too are calm, cool and understated with a blue and white palette that puts you instantly at ease. Once you’ve had your morning coffee in the bright dining nook, there’s no time to waste before exploring your surroundings. Catch a West End show, dive into Soho’s culinary kaleidoscope and make your way around the countless museums and monuments that give Central London its vibrant edge. 


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