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The location of this apartment is just amazing. It's a one-minute stroll to the British Museum via Great Russell Street, while Oxford Circus and Oxford Street are a fifteen-minute walk. Go shopping in Selfridges or wander a little further and indulge in an afternoon tea in Mayfair. Vibrant Covent Garden is ten minutes on foot, or it's the same distance to the Royal Opera house for a spot of culture. If you want to get the most out of your trip, your host can arrange guided tours too.

Back at this elegant and luxurious home, it's as impressive as its address. We love the attention to detail lavished on this place, such as the fabulous encased orchid lights in the stylish bedroom and the many modern artworks adorning the walls. Take a seat on the comfy sofa and enjoy a glass of Champagne at the end of a busy day. This apartment is perfect for a family, friends, or professionals on business in this captivating city.



The Bloomsbury Group

So close to London’s most famous theatres you can practically hear the chorus lines being belted out, this home on Shaftesbury Avenue puts you right at the heart of the West End. Sitting right across from the Sondheim and Apollo theatres, this bright and modern home is the perfect base for those looking to be in the centre of the city’s action. With its sleek monochrome decor, parquet floors and large windows giving way to theatre district views, this home will definitely give you something to sing about. Enjoy breakfast in the bright, modern kitchen before heading out to explore the sights.  Leicester Square, Chinatown and Soho are all within a five-minute walk from your home, while Covent Garden’s cobbled streets are a ten-minute stroll away. After a day of shopping along Oxford Street (twelve minutes away), or wandering through Green Park (a fifteen-minute walk), come back home for a glass of wine on the sofa before catching a star-studded show at one of the countless venues on your doorstep. When it’s time to turn in, two elegantly pared-back rooms wait to drift you into a blissful night’s sleep, making you relaxed and ready for your encore the next day. 


Take A Bow

With its rooftop terrace complete with outdoor sofas and views out over the surrounding rooftops, this penthouse apartment is a true gem in Soho. The large terrace – a rare sight in central London – is the perfect spot to enjoy your morning coffee. Then, when you’re ready to explore, there’s no better place than right on your doorstep – walk outside and you’ll be right in the middle of London’s bustling nightlife and some of its best restaurants. A few small caveats – this home is on the third floor with no lift, so you’ll need to climb a few flights of steep stairs, and two guests will need to sleep on the sofa bed. 

The Soho Terrace

If you're looking for a central base perfect for sightseeing, then this is it. A ten-minute stroll from Covent Garden, the British Museum, Leicester Square, and a Tube station, this is truly the heart of London. Back home, you'll find a comfortable living area with skylights that guarantee natural light. There's a small but functional kitchen, though there are plenty of places to eat out on your doorstep. Just note that two guests will sleep on a sofa bed – better for short stays, but well worth it for the central setting.

Covent Garden Charmer

In the heart of Mayfair, this apartment offers families a haven in the centre of London. Just steps from Oxford Circus, Regent Street, and Soho, this apartment is perfectly located for exploring the city, seeing the sights, and shopping up a storm. The apartment is simple and fuss-free, a peaceful base to call home in the bustling capital. A fully-equipped kitchen makes it a breeze to cook during your stay, though you’ll have plenty of restaurants nearby if you’d rather dine out. 

The Mayfair Suite

Occupying a privileged position in the heart of Fitzrovia – just a three-minute walk from the hustle and bustle of Oxford Street – this modern apartment offers an ideal base for those looking to soak up the culture and excitement of Central London. 
 
Inside, hardwood floors, contemporary furnishings and a calm, neutral palette set a welcome scene in the sociable open-plan living area. Make yourself at home on the inviting sofas with a mug of Earl Grey or an evening glass of wine and gather together at the dining table for a night of private dining, organised by your host. The two bedrooms are pared-back spaces curated with rest and comfort in mind, while the pair of sparkling metro-tiled bathrooms – both boasting rainfall showers – guarantee to get mornings off on a pampered foot. 
 
When it comes to exploring nearby, walk one minute to the famous Fitzroy Tavern where the likes of Nina Hamnett, Dylan Thomas and George Orwell once met, or enjoy a stroll around your neighbourhood’s streets covered in historic blue plaque buildings. The British Museum is a seven-minute walk stroll away for an afternoon of culture, while those looking for a taste of the city’s nightlife won’t go amiss with Covent Garden and Leicester Square a fifteen-minute walk away and Soho just ten minutes on foot from your door. 


Fitzrovia Flair

With its riot of colours and marquee style letter lighting, there’s something of a carnival vibe to this converted warehouse. It’s a post-industrial loft space that doesn’t take itself too seriously. We love the tongue-in cheek detailing, from the funky ‘hair hub’ to the dog wallpaper, irreverent cushions and neon letter art. The bedrooms are sexy and sumptuous and the high-spec kitchen will satisfy even the most ardent chef. You’d be hard pushed to find a better location as well. Based in central Soho, between Dean and Wardour Street, you’re in the heart of the action the second you step out of your door. It’s not a place for those seeking a quiet getaway though - don your feather boa and get out into the non-stop Soho fiesta. 

Cupid's Bow

This studio apartment is ideal for a couple or a solo traveller looking for a centrally located London home-from-home. It’s right in the heart of the action in Covent Garden, within walking distance of Tottenham Court Road, Seven Dials Market, and The British Museum. There are theatres nearby, as well as shops and so many restaurants. The apartment is bright and stylish, with floor-to-ceiling windows that open onto a balcony, a real oasis perfect for evening tipples. The kitchenette is small but functional, and you’ll have a desk to work from if you’re in London for business. 

Covent Garden Oasis

This modern apartment, spread over two floors, is perfect for a family or group of friends looking for a comfortable London base. It’s as central as you can get, on iconic Drury Lane – you’ll be just moments from Theatre District and Covent Garden. The apartment boasts a delightful sundeck off the open-plan living and dining space, making it a great place to return to after busy days and hectic crowds. If you need to relax further, enjoy a soak in the unique Japanese bathtub, designed to comfortably fit even the tallest of guests. 

London Lights

Keen to be in the heart of the action? This contemporary apartment near vibrant Piccadilly Circus will be right up your street. Sure, at full occupancy, two people will sleep on the sofa bed in the living room, but it’s worth it for this home’s enviable location. With trendy eateries and Michelin-starred restaurants lining the local streets, dining out is sure to be on the menu, while St. James’s Park and Green Park provide the perfect spot for a picnic. Ready to explore more of London? Jump on the Tube at Piccadilly Circus Underground Station, a mere two-minute walk away. 

The Velvet Fog

This elegant, attractive apartment sits in Fitzrovia at the heart of central London. Oxford Street, the British Museum, and countless restaurants are within easy reach, and there are easy public transport links too. The apartment is bright and stylish, with huge windows that are the focal point of the living and dining space. We love the petite terrace, where you can enjoy your morning cuppa in peace before heading out to see the sights. 

Fitzrovian Romance

Tucked between Covent Garden and Holborn, this contemporary duplex apartment offers a restful retreat in the city. Sleek and set up with everything needed for a comfortable stay, it’s an ideal base for a family or group of friends. But the main reason it caught our eye? It’s all about the location. With many iconic London hotspots within walking distance, such as the British Museum, the Royal Opera House, Leicester Square and Soho, there’s plenty to keep you entertained while you’re away. And for trips further afield, Holborn Station is a mere three minutes on foot. 

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