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Step into the wizarding world at this home tucked down the narrow lane that inspired Diagon Alley. Harry Potter fans will adore the magical memorabilia scattered about – it's understated but adds to the charm. It's not the biggest home, but having four floors gives the impression of extra space. There's also a sofa bed for guests five and six, but we reckon it's a better fit for four. The street is a popular stop for tour groups, so you'll get passersby on your doorstep. But, with Covent Garden, Leicester Square, and Soho all within strolling distance, we think that’s a worthwhile trade.

Magical Moments

So close to London’s most famous theatres you can practically hear the chorus lines being belted out, this home on Shaftesbury Avenue puts you right at the heart of the West End. Sitting right across from the Sondheim and Apollo theatres, this bright and modern home is the perfect base for those looking to be in the centre of the city’s action. With its sleek monochrome decor, parquet floors and large windows giving way to theatre district views, this home will definitely give you something to sing about. Enjoy breakfast in the bright, modern kitchen before heading out to explore the sights.  Leicester Square, Chinatown and Soho are all within a five-minute walk from your home, while Covent Garden’s cobbled streets are a ten-minute stroll away. After a day of shopping along Oxford Street (twelve minutes away), or wandering through Green Park (a fifteen-minute walk), come back home for a glass of wine on the sofa before catching a star-studded show at one of the countless venues on your doorstep. When it’s time to turn in, two elegantly pared-back rooms wait to drift you into a blissful night’s sleep, making you relaxed and ready for your encore the next day. 


Take A Bow

Bright, modern and comfortable, this apartment is a stress-free place to relax after a busy day exploring the city. You’re a fifteen-minute walk from the theatres that line Shaftsbury Avenue and ten minutes from Soho’s variety of shops, bars and restaurants. For trips outside of your vicinity, Oxford Circus tube station is nearby. The bedrooms here have plenty of wardrobe space for shopping excursions along Carnaby Street, and the kitchen is well-appointed for those who like to cook during their getaways. 

Keep on Moving

You can't get more central than this. Situated just a short walk from Covent Garden, Shaftesbury Avenue, and Piccadilly Circus, this apartment puts all of London's best bits right on your doorstep. From fantastic restaurants to fashionable shops, you won't be short of things to do – luckily, this apartment serves as a comfortable crash pad. Despite its simple design, it's equipped with everything you'll need for a hassle-free stay. There's a well-appointed kitchen, a desk for remote working, and a bright living room that's perfect for relaxing after sightseeing.

Apple Bloom

Right in the bustling heart of Soho, with its many restaurants, bars, theatres and cafes right at your fingertips, this apartment is the epitome of London living. At 1000 square feet, this home is a rare find in densely populated Soho. Offering two spacious bedrooms – each with ensuite bathrooms – and set across two storeys, this is a home full of surprises. Despite its many home comforts, the undisputed highlight is absolutely its location – step outside and reach Covent Garden, Oxford Circus and Leicester Square all within a five-minute walk.

The Soho Boutique

We dare you to find a London apartment with a location quite as spectacular as this one. Placed just moments from the charming, cobbled Covent Garden Piazza – you’ve got the best of the city at your fingertips. In just three minutes you can be at the fashionable boutiques of the square or the Royal Opera House. And with a beguiling mix of theatres and museums within walking distance, you won't be short of cultural hotspots. When thoughts turn to food, a sunny spot on the terrace of The Ivy for lunch will do rather nicely. Or take things up a notch with a table at Gordon Ramsay's classic British and French restaurant, Savoy Grill. Back at home, you’ll find a refined, contemporary home awaiting, bathed in natural light thanks to those lofty pitched ceilings and skylights. Sash windows, polished wooden flooring, and ornate cast iron radiators nod to the history of the period building, whilst the sparkling-white bathroom and high-spec kitchen keep things current. Housed in an exclusive serviced apartment block, a concierge is on hand should you need anything. Though in an apartment this luxurious - and with so much to explore amidst the elegant streets below - we very much doubt you will. 

Capital of Cool

This modern apartment sits right in the heart of London's bustling Covent Garden, giving you instant access to the city's best restaurants, shops, and theatre shows. Although modern (and somewhat characterless) style prevails inside, there are still hints of the building's Victorian history in the original stained glass windows. Business travellers will appreciate the desk, and the fully-equipped kitchen will undoubtedly come in handy for preparing quick meals – perhaps before a night out in the West End. While there's plenty of entertainment within walking distance, you're just ten minutes away from Covent Garden tube station, opening up the rest of the capital to your enjoyment.

City Theatre

Nothing says style quite like a penthouse apartment in the heart of Fitzrovia. Occupying a privileged position on the fourth floor, this dazzlingly bright home puts you in an ideal spot to discover the best of Central London, not to mention a comfortable, modern base to enjoy it all in fabulous fashion. 
 
Tall vaulted ceilings topped with beams, hardwood floors and contemporary decor meet you in the bright open-plan living area, where an exposed brick wall and pendant lighting add a touch of industrial cool to the proceedings. Ample natural light pours in through the large windows and sliding glass doors that lead out onto a private terrace. Start your mornings here over fresh coffee and hot buttered crumpets or gather for celebratory alfresco sundowners before discovering the countless restaurants on your doorstep.
 
The two bedrooms, meanwhile, are elegantly pared-back with bright pops of colour in their throw pillows as well as plenty of built-in storage, while the pair of bathrooms – one of which is an en-suite – wait to ease you into a relaxing day with their luxurious rainfall showers. 
 
You’re spoilt for choice when it comes to exploring nearby with Oxford Street a three-minute walk, the British Museum a seven-minute stroll and both Leicester Square and Covent Garden fifteen minutes away on foot. We recommend a stroll around your neighbourhood too where you’ll spy plenty of historic blue plaque buildings, as well as a visit to the famous Fitzroy Tavern (a one-minute walk) where the likes of Nina Hamnett, Dylan Thomas and George Orwell once gathered. 


Stand Up Tall

If you're looking for a central base perfect for sightseeing, then this is it. A ten-minute stroll from Covent Garden, the British Museum, Leicester Square, and a Tube station, this is truly the heart of London. Back home, you'll find a comfortable living area with skylights that guarantee natural light. There's a small but functional kitchen, though there are plenty of places to eat out on your doorstep. Just note that two guests will sleep on a sofa bed – better for short stays, but well worth it for the central setting.

Covent Garden Charmer

You'll love the look of this elegant, contemporary apartment, but you'll adore the location even more. Placed just a hop, skip, and a jump from the bustling cobbled streets of Covent Garden Piazza – it's hard to imagine a more central setting. Not that you could tell once inside this sanctuary for seamless, modern living. The period building has been reimagined into an exclusive, serviced apartment with a dash of luxury. Inside, sash windows, polished hardwood flooring, and ornate cast iron radiators nod to the heritage of the building, while the sparkling-white bathroom and high-spec kitchen keep things firmly into the 21st century. When the bustle of Covent Garden below finally draws you in, in just three minutes flat, you can be at the fashionable boutiques of the square or the Royal Opera House. And with a beguiling mix of theatres and museums within walking distance, you won't be short of cultural hotspots. When thoughts turn to food, book a table at Gordon Ramsay's classic British and French restaurant, Savoy Grill, or a sunny spot on the terrace of The Ivy for lunch will serve you rather nicely. 

London Luxe

Located on Soho's iconic Oxford Street, this third-floor apartment boasts two balconies and a fantastic location. There's space to sit out and dine alfresco on the rear terrace, and the kitchen is well-equipped for whipping up large family meals. While in a very central spot, the double-glazed windows will ensure any outside noise is kept to a minimum. You certainly won't need a car here – public transport is right on your doorstep, and there's an array of museums, galleries, restaurants and shops within easy walking distance, including the famous British Museum.

Soho Talks

Designed with space and comfort at the forefront, but without compromising a smidgen of style, this modern apartment really caught our discerning eye. It's a cosy home packed with chic decor, period features and even an on-trend living wall. There's a warmth here too, with soft furnishings, calm cream tones, low ceilings and a fireplace feature, so you can cuddle up with a good book for a quiet evening in. We also love how open and sociable the living space, dining area and kitchen are, creating a lovely spot to hang out, show off new purchases or host your very own dinner party. Last, but certainly not least, the real highlight of this home is access to your private rooftop patio – we can think of nothing better than a balmy evening spent out here wining and dining to your heart's content. Although, with Soho's finest restaurants, hip bars and lively clubs right on your doorstep, you may end up eating out most nights. Walk to illustrious Covent Garden in less than ten minutes for a dazzling array of spots serving critically acclaimed international cuisine. Of course, you're in London's thriving theatre district, so why not bookmark the break with a trip to one of the brilliant West End shows nearby. 

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